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A Christian Educator's Critique of Television Advertising Tertiary-Lifelong"The heart of the paper explores some of the key areas of controversy in the industry today from the perspective of Christian principles and concerns...suggestions are offered for how the conscientious disciple of Christ should respond and relate to these issues appropriately--in the career setting or in the family room." This paper was presented at the 3rd Institute of Christian Teaching. -
Adolescent Consumers - A Study of the Relationship between Media, Advertising and Consumption TertiaryThis paper aims to survey the relationship between TV and Internet advertising and the consumption decisions of 5th and 8th grade students. To compare the students' answers, identify the degree of participation and "influence" of these media in both... -
Adventist Education Marketing Resources - North American Division Kindergarten-LifelongAvailable to promote Adventist education and your local school are fliers, brochures, church bulletin inserts and posters. Additional resources such as education sermons are also provided. -
Advertising and Power in Consumer Society - Commitment or Indifference? TertiaryThis is a work about advertising and its implications in society and aims to discuss the inversion of roles and values of individuals in their relations with the environment in which they live and act. Based on bibliographic research and non-systematic analysis... -
Communication Studies and Advertising Copywriting - The Alignment Between Communication Theory and Practice From the Perspective of Social Evolution TertiaryCommunication studies is an activity completely dependent on the understanding of the scientific field of communication, just as advertising copywriting is. communication, just as advertising copywriting is. Finding boundaries within the field that clearly... -
Critical Thinking and the Media Kindergarten-LifelongWe are inevitably influenced by what the media blitz hits us with every day. We become like what we behold and it is important to critically sift through the barrage, recognize bias, understand the various persuasion techniques used, make informed decisions about fact, fiction, opinion, and to dig for Truth. -
Down Syndrome and the Media - An Analysis of the Issue of Stigma in Institutional Advertising TertiaryThis article aims to unveil and understand the implicit characteristics in the propaganda of institutions linked to the work of assisting to people with disabilities, especially people with Down Syndrome, in the last decade (1996 to 2005) and its possible... -
Higher Education Students' Motivational Orientations - An Exploratory Study with Students from the Social Communication Course TertiaryThis study aims to investigate, in an exploratory way, the motivation to learn of college students, in addition to investigating how the teaching practice contributes to changing the motivational orientation of these students. The sample was composed of 19... -
How to Fight Drug Abuse Through Legislation Grade 5-LifelongThis JAE article examines alcohol-related legislation and tobacco laws. Statistics on alcohol-related accidents and changes in alcohol-related laws are presented. Tobacco use, laws, and advertising are discussed. Home and school organizations, student groups,... -
Persuasion at any Price - Dark Roads of Advertising TertiaryToday, there is an intense concern and interest for the development of programs and business actions that are concerned with social issues, especially in the field of ethics and honesty. This paper analyzes the implicit characteristics in advertising, reflecting... -
Pricing Policy - A Qualitative Study Based on the Customer's Perception of Value TertiaryThe current market conditions do not allow the company to base its pricing policy only on its production costs. The customer's perception of the value of a product/service directly affects his notion of price and, consequently, his purchasing decision. The... -
School Marketing Information and Brochure Template 0-2 years-Grade 12A small school principal-teacher provides information about how to market Adventist schools. Photos are included as examples, as well as a brochure template.